Over Rs. 68 crore spent for advertisements by UDF government in media
Reply to an application filed under the Right to Information (RTI) Act has revealed the spending on advertisements by the UDF government. As per the information provided by the Information and Public Relations (I and PRD) Department, the UDF government has spent a total of Rs. 68.12 crore for various advertisements in the print and electronic media since May 2011. Further, the government also spent Rs. 20 crore for publishing tender ads. The break-up of the spending of Rs. 68.12 Crore is as under:
· Rs. 51.60 crore on display advertisements in the print media,
· Rs. 16.52 crore for advertisements in the electronic media.
The lavish spending by the government on the advertisements despite poor financial situation has been criticised by the activists. The year-wise break-up of the spending on the advertisement is as under:
· Between May 2011 to March 2012, the government spent Rs. 30.17 crore which included Rs. 24.88 crore for display ads and Rs. 5.28 crore for television and other electronic media advertisements.
· In 2012-13, a total of Rs. 20.72 crore was spent by the government on various advertisements including Rs. 14.98 crore on publishing display ads and Rs. 5.49 crore on the electronic media.
· In 2013-14, the government spent Rs. 17.46 crore on various advertisements, including Rs. 11.72 crore for display ads and Rs. 5.73 crore for advertisements in the electronic media.